Tag Archives: Etsy shop experience

Grouping products with similar colors for Etsy shop pages

It was a busy holiday season for the Market Tales Vintage Shop on Etsy!

stats visits from open date to end 2015The stats definitely ticked up from opening date in June 29, 2015 to the holiday season, as you can see from the above graphic, with many more visitors to the shop in December.

I will post an article about my experience since opening my Etsy vintage shop soon…

In the meantime, I am having fun grouping the objects in the shop in a an attempt at making pages have a more united color scheme, when possible.

Despite the variety of items in the shop (now over 300) it’s amazing how the look and feel of each page is improved if you happen to have  similar colors represented when posting items.

For example, finding this vintage and collectible Vera Neumann  scarf with bold colors in orange, browns and yellows in a “Mod” style…

P1410248
You can click on the photo to see the listing on Etsy

and finding this vintage Mikasa plate from the 1970’s (in the “Indian Feast – Half Moon” pattern) with the same color themes.

P1410876
You can click on the photo to see the listing on Etsy

What a nice coincidence, and the objects matched my shop logo colors — well, at least for a week or so, until the items moved on to page 2!

It doesn’t have to be similar objects, only similar colors.

Here is how the shop looked with the Vera scarf and Mikasa plate, along with the numerous brown color items in the shop:

Color Themes Post

Sure it’s an on-line shop, but just as we humans enjoy browsing at brick and mortar stores with pleasing color themes when we walk into the shop, we can do something similar within our Etsy store’s shop pages.

With vintage shops, it is more of a challenge, especially with many random objects to sell…but perhaps photographing and listing products with similar color themes can be part of the thought process before listing the object.

Here is a page with green colors that I found pleasing…

Green Color Themes on PageYou can also consider saving an item that is up for a listing renewal when you have newer objects to post in the same color theme.

This does not mean that I don’t post an item that I’m excited about listing, since I can always group it with similar colors later with the “rearrange your shop” option within Etsy.

For example, using the “rearrange your shop” option,  I moved objects with red colors to the front, main shop page a few days ago to give the shop a little Valentines vibe.

Getting ready for Valentines Colors

After 6 months of having the shop — I am getting better at grouping  and minding the colors 🙂 …

Do you do something similar?  Comment with your shop name and link so we can see!

Or if you don’t think it is worth doing this, let me know, too…


And if you want to see my ever-changing Etsy Vintage Shop pages , click here.

Back to Market Tales Home Page.


Related:

To learn more about what the COLORS  convey in E-Commerce stores, check out this interesting article from the design magazine SpeckyBoy.com.