It was a busy holiday season for the Market Tales Vintage Shop on Etsy!
I will post an article about my experience since opening my Etsy vintage shop soon…
In the meantime, I am having fun grouping the objects in the shop in a an attempt at making pages have a more united color scheme, when possible.
Despite the variety of items in the shop (now over 300) it’s amazing how the look and feel of each page is improved if you happen to have similar colors represented when posting items.
For example, finding this vintage and collectible Vera Neumann scarf with bold colors in orange, browns and yellows in a “Mod” style…
and finding this vintage Mikasa plate from the 1970’s (in the “Indian Feast – Half Moon” pattern) with the same color themes.
What a nice coincidence, and the objects matched my shop logo colors — well, at least for a week or so, until the items moved on to page 2!
It doesn’t have to be similar objects, only similar colors.
Here is how the shop looked with the Vera scarf and Mikasa plate, along with the numerous brown color items in the shop:
Sure it’s an on-line shop, but just as we humans enjoy browsing at brick and mortar stores with pleasing color themes when we walk into the shop, we can do something similar within our Etsy store’s shop pages.
With vintage shops, it is more of a challenge, especially with many random objects to sell…but perhaps photographing and listing products with similar color themes can be part of the thought process before listing the object.
Here is a page with green colors that I found pleasing…
This does not mean that I don’t post an item that I’m excited about listing, since I can always group it with similar colors later with the “rearrange your shop” option within Etsy.
For example, using the “rearrange your shop” option, I moved objects with red colors to the front, main shop page a few days ago to give the shop a little Valentines vibe.
After 6 months of having the shop — I am getting better at grouping and minding the colors 🙂 …
Do you do something similar? Comment with your shop name and link so we can see!
Or if you don’t think it is worth doing this, let me know, too…
And if you want to see my ever-changing Etsy Vintage Shop pages , click here.
Back to Market Tales Home Page.
To learn more about what the COLORS convey in E-Commerce stores, check out this interesting article from the design magazine SpeckyBoy.com.