Category Archives: Selling and Challenges

Corelle brand bowls now sold at Target

The Corelle line of tempered glass dishware and glassware was introduced by Corning in 1970.  The Corelle brand (along with Corning Ware and Pyrex) is now owned by World Kitchen.

The earlier versions of the Corelle product line can be be purchased at many Etsy vintage stores.

As of today, there are 3,423 Corelle related items for sale on Etsy.

Corelle Listings

I spotted these Corelle bowl sets at the main aisles of our local Target store recently…

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Seeing Corelle at Target made me curious if World Kitchen will also reintroduce the popular (past) designs in the Corelle line — as they did for the popular Corning Ware Blue Cornflower line.

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The Spring Blossom design — also fondly known as Crazy Daisy — was among Corelle’s most popular product line.

The bowls sold at the Target store were plain white, and the World Kitchen website — as of today — offered what looked to be completely new, modern patterns.  However, a search tag of “Corelle” on the Target.com website listed 96 items — in white and in a number of new patterns.

The newer Corelle patterns are pretty.

It seems with the ease in getting new Corelle pieces, whether at Target or other retailers, or through the Target and World Kitchen websites, it is inevitable that pricing (and desirability) of Corelle vintage objects will be affected.

New designs are great for new generation Corelle fans, but perhaps not so good for sellers of vintage Corelle items.

Just something to be mindful of if you like and sell Corelle in your Vintage Shop, in case you find your Corelle inventory sitting in the shop  longer than you anticipated.

If you use Corelle products, do you own new  or vintage patterns?

And if you have an Etsy store, have you seen a change related to selling your vintage Corelle pieces?


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Note:  If you want to know the  difference between Corelle, Corning and Pyrex,  read this article posted when I opened up my Etsy Vintage Shop.