Category Archives: Photography Tips and Shop Appearance

Grouping products with similar colors for Etsy shop pages

It was a busy holiday season for the Market Tales Vintage Shop on Etsy!

stats visits from open date to end 2015The stats definitely ticked up from opening date in June 29, 2015 to the holiday season, as you can see from the above graphic, with many more visitors to the shop in December.

I will post an article about my experience since opening my Etsy vintage shop soon…

In the meantime, I am having fun grouping the objects in the shop in a an attempt at making pages have a more united color scheme, when possible.

Despite the variety of items in the shop (now over 300) it’s amazing how the look and feel of each page is improved if you happen to have  similar colors represented when posting items.

For example, finding this vintage and collectible Vera Neumann  scarf with bold colors in orange, browns and yellows in a “Mod” style…

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You can click on the photo to see the listing on Etsy

and finding this vintage Mikasa plate from the 1970’s (in the “Indian Feast – Half Moon” pattern) with the same color themes.

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You can click on the photo to see the listing on Etsy

What a nice coincidence, and the objects matched my shop logo colors — well, at least for a week or so, until the items moved on to page 2!

It doesn’t have to be similar objects, only similar colors.

Here is how the shop looked with the Vera scarf and Mikasa plate, along with the numerous brown color items in the shop:

Color Themes Post

Sure it’s an on-line shop, but just as we humans enjoy browsing at brick and mortar stores with pleasing color themes when we walk into the shop, we can do something similar within our Etsy store’s shop pages.

With vintage shops, it is more of a challenge, especially with many random objects to sell…but perhaps photographing and listing products with similar color themes can be part of the thought process before listing the object.

Here is a page with green colors that I found pleasing…

Green Color Themes on PageYou can also consider saving an item that is up for a listing renewal when you have newer objects to post in the same color theme.

This does not mean that I don’t post an item that I’m excited about listing, since I can always group it with similar colors later with the “rearrange your shop” option within Etsy.

For example, using the “rearrange your shop” option,  I moved objects with red colors to the front, main shop page a few days ago to give the shop a little Valentines vibe.

Getting ready for Valentines Colors

After 6 months of having the shop — I am getting better at grouping  and minding the colors 🙂 …

Do you do something similar?  Comment with your shop name and link so we can see!

Or if you don’t think it is worth doing this, let me know, too…


And if you want to see my ever-changing Etsy Vintage Shop pages , click here.

Back to Market Tales Home Page.


Related:

To learn more about what the COLORS  convey in E-Commerce stores, check out this interesting article from the design magazine SpeckyBoy.com.

Better photos, quicker sale for the beautiful, handmade pine needle basket?

If you have visited my Etsy Vintage Shop, you may know that I love collecting and selling vintage baskets.

I have several pine needle baskets in my collection — gifts from my younger sister.  She purchased the baskets when she lived and worked in Central America in the early 2000s.

I treasure my pine baskets, and love the texture and the deep, rust colors of the pine needles.

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My large, beehive-shaped pine needle basket – a gift from my sister.

I remember my delight when I received this big, beehive-shaped basket from my sister, and our conversation about  the work it took to make these, with the weaver first having to collect a whole lot of pine needles to make one basket.

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The coiled bottom of my beehive shaped basket, with the weaver’s label.
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We use our baskets around the house, and unfortunately, some of the thread around the pine needles for the handles (so expertly connected to the basket body) has started to unravel. I include in this post to show the pine needles within the thread coil.

So…since I was familiar with pine baskets, I was happy to find this beautiful, round, pine needle basket at a thrift shop last month.

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I looked forward to listing it in the store, and admired the thick braid of pine needles incorporated into the design, and the wavy shape of the rim, giving the basket many “handles” all around the edges.

Almost 3 weeks after I listed the basket, I looked at the listing page again and realized the photos were lackluster, compared to the actual object.

P1310211I take most of my photos outside using natural lighting…so I wasn’t sure if my timing was off that day, or it was just a gray, cloudy day.

Perhaps my little camera was in a bad mood…

The photos were just blah, kind of dull, and did not reflect the beauty of this item, and its rich, natural colors.

I decided to retake the photos, and updated the listing.

This time, the photos had better colors, more true to the basket.

P1320734I replaced the photos with a brighter set, and a couple of days later, the basket sold.

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Was it a coincidence?

I don’t know for sure, but I do think  that the new photos better showcased the basket’s natural beauty and craftsmanship, and perhaps the improved pictures helped the buyer make the decision to acquire the basket for their own collection.

Lessons learned:

  • It’s a good idea to review your listings periodically to see if improvements can be made…not just for the photo, but the description as well.
  • If you think the photos do not truly reflect the beauty of your item — or show off its best features — then do not hesitate to retake it, and replace your listing photos.

It just may be the improvement needed to help sell the object, and for it to find its way to a new owner/collector.  🙂

P1320728Have you had a similar experience with photographs for your listing?


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